Use sales copy to sell yourself your real life

Something has been bumming me out lately:

Sales copy is everywhere.

Instagram captions. Facebook posts. And the problem is, when I read, I want.

I want what other people have. What they’re selling. And even what they’re not.

I can’t help it, and I’ve felt so ashamed by these urges.

But here’s the thing: That’s a NATURAL response. It’s natural to compare. It’s normal to desire. Seductive sales copy just channels those natural urges in a specific direction. So what do we do?

Channel those urges yourself.

Say, “Ah! I want to engage in fantasy right now. I will be deliberate about what fantasy is most useful for me to enjoy. I will make MYSELF the one who profits from this fantasy.”

I’m serious. Make your own sales copy for your life, as it is exactly in this moment. And then do it again, because your life will keep changing.

It’s a gratitude practice for the social media age.

I’m tempted to close with a “for example,” but I’m not going to share my life’s current sales copy because my goal isn’t to sell you on my life.

My goal is to sell ME my life and to convince you to sell yourself yours.

Published by Emily P.G. Erickson

Emily P.G. Erickson is a writer with a master's degree in psychology. Her helpful, science-backed journalism and essays about mental health, mindfulness, and motherhood have appeared in The New York Times, WIRED, Romper, Elemental, and elsewhere. You can find the latest from Emily at

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