Use sales copy to sell yourself your real life

Something has been bumming me out lately:

Sales copy is everywhere.

Instagram captions. Facebook posts. And the problem is, when I read, I want.

I want what other people have. What they’re selling. And even what they’re not.

I can’t help it, and I’ve felt so ashamed by these urges.

But here’s the thing: That’s a NATURAL response. It’s natural to compare. It’s normal to desire. Seductive sales copy just channels those natural urges in a specific direction. So what do we do?

Channel those urges yourself.

Say, “Ah! I want to engage in fantasy right now. I will be deliberate about what fantasy is most useful for me to enjoy. I will make MYSELF the one who profits from this fantasy.”

I’m serious. Make your own sales copy for your life, as it is exactly in this moment. And then do it again, because your life will keep changing.

It’s a gratitude practice for the social media age.

I’m tempted to close with a “for example,” but I’m not going to share my life’s current sales copy because my goal isn’t to sell you on my life.

My goal is to sell ME my life and to convince you to sell yourself yours.

Published by Emily P.G. Erickson

Emily P.G. Erickson is a freelance writer specializing in mental health and parenting. She has written for popular digital publications, including Everyday Health, Health, The New York Times, Parents, Romper, Verywell Mind, WIRED, and more. Emily is a professional member of the National Association of Science Writers (NASW), the American Society of Journalists and Authors (ASJA), and the Association of Health Care Journalists (AHCJ). Previously, Emily researched PTSD for the U.S. Department of Veterans Affairs and earned a master's in psychology. You can find the latest from Emily at

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